Rev Up Your Brand: Host a Rockin' Ride & Drive at an Amphitheatre

Ready to turn heads and ignite some serious automotive excitement? Hosting a Ride & Drive event at an amphitheater is the ultimate way to showcase your brand's hottest wheels. Imagine your sleek cars under the spotlight, surrounded by the energy of a live music venue. It's a match made in automotive heaven!

Choose a Live Nation Special Events Amphitheatre for Your Car Show

Live Nation Special Events offers unique event spaces that are perfect for showcasing your vehicles. An amphitheatre creates an unforgettable atmosphere with a spacious layouts and epic vibes. Plus, the venue teams can handle a crowd like a rockstar, ensuring your event runs smoothly from start to finish.

Gear Up for Epic Ride & Drive Events

Here are some ideas to get your engine revving:

Test Drive Extravaganza: Let your customers take your cars for a spin in a controlled, yet thrilling environment. Set up a course that highlights your vehicles' power, handling, and style. The perfect place to complete the track is at a spacious parking lot at one of Live Nation’s amphitheaters.
Car Club Carnival: Invite local car clubs to show off their rides and connect with fellow enthusiasts. It's a great way to build brand loyalty and create a sense of community.
Grand Vehicle Unveiling: Make a dramatic entrance with a product launch that's worthy of a rock star. Use the amphitheatre's stage and sound system to create a truly unforgettable experience.
Multi-Day Road Show & Dealer Events: Extend the excitement with a multi-day event packed with activities, live music, and food trucks. Keep the energy high and give guests plenty of time to explore your lineup.

Real-Life Examples: Car Events That Rocked

Chevy Trucks Unleashed: Chevy turned up the heat at the North Island Credit Union Amphitheatre in San Diego with a multi-day truck fest. Visitors got behind the wheel of the latest models, conquered off-road challenges, and experienced the power of Chevy's towing capabilities.
Ford's Amphitheatre Adventure: Ford took over Credit Union 1 Amphitheatre to showcase their hottest SUVs and trucks. Attendees were treated to thrilling test drives, interactive demos, and expert advice from Ford's product gurus
BMW's Urban Oasis: BMW transformed the North Island Credit Union Amphitheatre parking lot into an urban driving experience. Guests were invited to test drive the latest BMW models at the local event space in San Diego, creating an unforgettable experience for car enthusiasts.

Tips for a Wheel-Spinning Good Time

Pick the Perfect Venue: Amphitheaters offer expansive parking lots perfect for vehicle displays and attendee parking. This, combined with the spacious grounds, creates an ideal setting for a variety of event layouts and configurations perfect for any ride & drive event.

Elevate the Experience: Live Nation Special Event Amphitheatres feature state-of-the-art production and branding capabilities to elevate your event. From stunning lighting and sound, custom branding opportunities and full service event management we'll help you create a truly unforgettable experience.
Miles for Meals: Partner with a local food bank to donate a certain amount of money for every test drive taken. This initiative not only supports a worthy cause but also encourages attendees to engage with the brand.
Fuel-Up with Celeb Chefs: Craft a menu inspired by different car cultures. For example, serve an elevated menu with Michael & Bryan Voltaggio for a nod to luxury cars or create a custom menu with Chef Brooke Williamson using California-inspired items with fresh, healthy options for electric vehicles.
Auto-Based Live Music Performance: Curate the perfect lineup for your vehicle styles. For instance, classic rock with muscle cars, electronic music with futuristic electric vehicles, and jazz with luxury brands.
Car Customization Stations: Allow consumers to design their dream car with virtual customization tools, then print out a personalized design to take home.

Let’s Hit the Gas!